From Michael Porter’s TED bio:
Michael E. Porter wrote the books on modern competitive strategy for business. Now he is thinking deeply about the intersection between society and corporate interests.
We’re heading into “Pink” season, where breast cancer awareness ribbons and pink items are everywhere you turn. So, I’m going to do a bit of focusing on cause marketing here on the blog this month.
I’m on the board of a non-profit and I’m a small business owner, so the perspective in this video is really exciting to me and I think it has a great deal of potential to solve problems in a real way.Are you willing to think about business differently?
Have you automatically assumed that only NGOs and non-profits can solve social problems? Why?
What if social problems really are the largest opportunity in business today?
“Creating shared value is addressing social needs with a business model” Do you think this could be successful? Why or why not?
“Capitalism as it was always meant to be, meeting important needs, not incrementally competing for trivial differences in product attributes and market share” This is a higher calling to business. Partnerships between business and social causes has been increasing steadily in the last decade. Consumers like their companies with a social conscience. But, can a further step be taken?
“Creating shared value: social value + economic value” Is there any type of your services, processes or business that could be utilized to create social value?
“If we can change how business sees itself and how others see business, we can change the world.” How do you feel about that statement?