From the category archives:

Collaboration

Monday Kickstart: The Johnny Cash Project

jonny cash project

One of my favorite games to play with my son is one where where we create a story together by taking turns telling it. One of us starts with a few sentences and the other continues. It’s fun to see where the story winds up and fun to co-create it. So, I suppose it’s no […]






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Business Collaboration Series: A Shared Marketing Campaign

collaborative marketing

This month I’ve been writing about business collaboration and if you’ve wondered how to actually put all the information to use, well, I’m going to help you out. Here’s one idea for a shared marketing program more fleshed out than the other general suggestions I’ve made in the last few weeks. In addition, it’s one […]






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Business Collaboration Series: Business Event Collaboration

event collaboration

One of the simplest ways to get your feet wet with business collaborations is on an event. Why? Because you have a short term commitment and hard deadlines. If you’d like to collaborate with one or more local companies on a business event, here’s a list of 20 ideas to get your creative ideas flowing: […]






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Business Collaboration Series: Referral Network

business referral

“While most small business owners acknowledge and understand that referrals drive a large part of their business most have not learned to manage the process.” Referral Engine Pro has it right. If referrals don’t drive a large part of your business, then you have a huge untapped potential for new leads. While customer referrals are […]






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Business Collaboration Series: Product Collaboration

businesses working together

What can you do today to expand your business? One of the easiest roads to a larger market share is a new product line. How can you add products quickly with less-than-normal development work? Collaborate. In conjunction with this month’s Marketing Snacks issue, we’re talking about business collaboration on the blog this month. And one […]






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